Link Analyzer

The Link Analyzer gives a complete picture of how a single page connects to the rest of the web. Enter an address and you get the totals, the split between same-site and off-site destinations, the follow status of each anchor and the domains the page points to most often.

How to use it

1. Paste the URL you want to study.
2. Start the analysis.
3. Read the summary first, then scroll through the detailed tables.

What the report includes

• Totals – how many anchors were found in the page HTML.
• Internal vs external – references that stay on your domain versus those that leave it.
• Follow status – which anchors are standard and which carry nofollow, sponsored or ugc.
• Top domains – the outside websites this page references most.

Reading the results

Same-site references help visitors and crawlers discover related pages, so important articles should receive them from relevant places. Off-site references are healthy when they point to credible sources. The follow status tells search engines how much you vouch for a destination: paid placements should be marked sponsored, and user-submitted content such as comments is usually marked ugc.

The top-domains table is handy for spotting a page that leans heavily on one partner, a widget that adds unexpected references, or an old template still pointing to a service you no longer use.

Common uses

SEO audits, reviewing a competitor's page structure, checking a template before launch and confirming that sponsored placements are labelled properly.

Limitations

Only anchors present in the HTML returned by the server are analysed. Script-generated menus, logged-in areas and content that appears after a click may be missing, and duplicate URLs are counted each time they occur.

A worked example

An online store analyses a product category page and finds 210 anchors: 190 internal, 20 external. The top-domains table shows that 14 of the external ones point to a review widget provider, all marked as normal follow anchors. Switching that widget's references to nofollow keeps the reviews visible while avoiding an unintended endorsement on every category page.

Questions the report helps you answer

• Are my most important pages receiving references from relevant places?
• Do paid placements carry sponsored?
• Is one outside domain appearing far more often than expected?
• Has a plugin or theme quietly added anchors I did not choose?

Turning findings into actions

1. Fix attributes on paid or user-generated references.
2. Add contextual same-site mentions to pages you want to strengthen.
3. Remove widgets that add many low-value references.
4. Document your rules so new content follows them.

Tips for comparing pages

Analyse a few pages built from the same template — for example three blog posts — to separate what the template adds from what the writer added. Differences between otherwise similar pages often reveal forgotten widgets or copy-pasted blocks.

Related tools

• Internal Links Checker – focus on same-site destinations
• External Links Checker – focus on outbound destinations
• Link Extractor – export every URL with its anchor text

Glossary

• Follow – a standard anchor without restricting attributes.
• ugc – user-generated content, such as comments.